Est. 2026
Micro Venture Studio
Cape Town · London
v1.0 — April 2026 · Micro Venture Studio

We co-build SaaS
with founders
who can't code.

VelocityDev partners with non-technical founders to co-build category-focused SaaS businesses. Full technical build in exchange for a co-founder equity stake. One to two ventures per year — in domains where we can add product as well as engineering value.

Live status
1/2 2026 slots open
8–12w Time to MVP
15–55% Equity range
Q4 '26 Next build start
02 — The Opportunity /01

A structurally underserved founder.

Founders with strong ideas but no technical capability face a structural problem. VC won't fund them. Agencies cost $50k–$150k. No-code hits a ceiling. Offshore contractors deliver code that won't scale.

→ 01 / The gap

The few players who do offer build-for-equity — Pioneer Square Labs, Atomic, eFounders — chase $10M+ outcomes and won't look at a niche SaaS targeting $500k–$2M ARR. The result: a large segment of capable, domain-expert founders with viable concepts, no path to a technical co-founder, and no realistic alternative.

→ 02 / Why now

AI-assisted development crossed a capability threshold in 2025–26. A SaaS MVP that costs an agency $80k–$150k can be produced in 8–12 weeks of focused effort. That economics flip is what makes equity-for-build viable — a traditional dev shop can't profitably take a meaningful equity stake. We can.

→ 03 / Why us

VelocityDev operates inside an active portfolio of 9+ live products across SaaS, marketplace, infrastructure, and B2B tooling. ezSign live in two countries. FixMySEO and FlyMyAd in active build. We've shipped this before — and the existing portfolio's infrastructure compounds the build-speed advantage.

→ 04 / Why small

One to two ventures per year. Not a pipeline. Not a dev shop with venture-studio branding. The whole proposition depends on concentrated technical attention on a small number of bets, with the lead deeply embedded in each one. Above two per year, the model breaks.

03 — The Model /02

Technical co-founder. Not a co-CEO.

We build the product. You sell it, market it, lead it. The line is sharp, the deliverables are explicit, and the equity reflects what each side actually contributes.

→ WE BUILD

Full technical MVP

Architecture, application code, database design, infrastructure, deployment, monitoring. Production-ready, not demo-ware.

→ WE LEAD

Technical product direction

Pushing back on scope. Simplifying where you're over-specifying. Identifying what to ship first and what to defer.

→ WE STAY

24-month co-founder role

Bug fixes, scaling work, integrations, infrastructure, technical hiring decisions — for the duration of the vesting period.

→ WE EXIT

Clean handover

Post-vesting, transition to a hired CTO or continue in advisory. Code is yours from day one of incorporation, not ours.

→ WE DON'T

Sell, market, brand

Marketing, sales, content, brand, customer success — these are the founder's responsibility. Full stop.

→ WE DON'T

Fund the venture

We contribute build effort, not cash. Founders who need capital should also raise from angels or grants in parallel.

04 — Equity tiers /03

The 50% headline is a starting point — not a fixed price.

Sophisticated founders won't give up half their company to a builder, and they shouldn't have to if they're bringing more than just the idea. The model is tiered against what the founder contributes — and every grant vests over 24 months with a 6-month cliff.

45–55%

Idea-only founder

Tier I
Founder brings

Concept, brand vision, time. No technical capability, no customers, no revenue.

VelocityDev contributes

Full build, architecture, infrastructure, product direction, post-launch support.

25–35%

Domain-expert founder

Tier II
Founder brings

Industry expertise, customer access, signed letters of intent or pilot users.

VelocityDev contributes

Full build, architecture, infrastructure, ongoing technical leadership.

15–25%

Revenue-stage founder

Tier III
Founder brings

Existing revenue or paying pilots. Migrating from MVP / no-code / contractor build.

VelocityDev contributes

Rebuild or scale-up engineering, infra modernisation, technical co-founder role.

→ All grants subject to 24-month vesting, 6-month cliff. Convert to a fixed percentage at the next priced funding round, protecting both VelocityDev's stake and the cap table's investability.

05 — Selection /04

Three filters. No exceptions.

Selection is the most important decision in the entire model. Picking the wrong venture costs six to twelve months of capacity. Every concept passes three tests before any term sheet is drafted.

→ Filter 01

Customer evidence test

Have you spoken to at least 10 potential customers? Can you articulate, specifically, what they said they would pay for? "I think people would buy this" is not customer evidence. "Three procurement managers at named companies have committed to a paid pilot at $X/month" is.

→ Filter 02

Founder leverage test

What do you bring that we cannot replicate? Domain expertise, network access, brand presence, regulatory knowledge. If the answer is "the idea," the equity tier is 45–55% — and the build only proceeds if the idea is unusually defensible.

→ Filter 03

Build feasibility test

Can we ship a production-ready MVP in 8–12 weeks of focused effort? If the technical scope is larger than that, we either reduce the scope or pass on the deal. No exceptions, no special cases, no quietly extending the timeline.

+ Automatic YES signals
  • B2B SaaS with a clear paying customer profile
  • Vertical/niche markets where the founder has real domain depth
  • Adjacent to existing portfolio (SEO, talent, production, diaspora)
  • Founder has signed LOIs, pilot users, or domain expertise
  • Realistic path to $250k–$2M ARR within 24 months
  • Founder available for weekly product calls
× Automatic NO signals
  • Consumer apps requiring viral growth
  • Anything needing >$50k upfront marketing spend to validate
  • Categories outside our evaluation competence
  • Hardware-dependent or regulated-industry plays we can't ship without partners
  • Founders who can't articulate the customer or the problem
  • Founders unwilling to vest their own equity
06 — Process /05

From concept to live product. Six stages.

00 →
The concept doc
Async, ongoing
Send a 2-page concept document as a Word doc or PDF. No template, no NDA — we treat all submissions as informational. We deliberately ask for prose, not a structured form: how you frame your own concept on paper tells us more than any checklist could.
01 →
Introductory call
30 min
If the concept passes initial filter: a 30-minute call covering your background, customer evidence, and what you bring beyond the idea. Mutual non-circumvention agreement signed beforehand.
02 →
Deep dive
90 min + offline
Detailed product, market, and economics review. You present customer evidence, competitive landscape, monetisation. We assess whether we can ship in 8–12 weeks and whether the equity-for-build economics work.
03 →
Term sheet
1–2 weeks
Equity %, vesting schedule, scope, timeline, IP assignment, founder commitments, exit terms. Reviewed by your lawyer before signature.
04 →
Build
8–12 weeks
AI-accelerated build to production-ready MVP. Weekly demo cadence. You handle content, customer outreach, brand decisions; we handle everything technical.
05 →
Launch & co-found
Week 12 →
Live deployment, first paying customers onboarded. We continue as technical co-founder for the duration of the equity vesting period — typically 24 months.
07 — How we compare /06

If you're not picking us, you're picking one of these.

Founders evaluating VelocityDev will compare it to several alternative paths. Here's the honest map.

Path
Cost to founder
What you get
Best for
Hire an agency
$50k–$150k cash
Code, no ongoing technical partner
Funded founders with cash but no time
Find a CTO co-founder
30–50% equity
Co-founder, but search takes 6–18 months
Founders with networks and patience
Use no-code
$500–$5k/month + time
MVP that hits a scaling ceiling
Solo founders pre-customer-validation
Traditional venture studio
(Atomic, PSL)
60–80% equity
Full team, capital — but only takes unicorn-track concepts
Concepts targeting $100M+ outcomes
VelocityDev
15–55% equity
Full build + technical co-founder for niche SaaS
Domain-expert founders targeting $500k–$2M ARR
08 — The honest questions /07

Risks we've thought about. And how we handle them.

Adverse selection is the #1 risk. Strong founders with viable concepts will negotiate the equity stake aggressively — or walk to find a CTO co-founder. Our mitigation: a tiered equity model that explicitly rewards founder leverage. Public, transparent term sheet structure. And selection criteria that filter aggressively at the inbound stage so weak deals are declined regardless of equity offered. We'd rather take fewer deals than the wrong ones.
Hard cap at two ventures per year. Build start dates are scheduled, not immediate — typical lead time from term sheet to build start is 4–8 weeks. Existing portfolio products (FixMySEO, ezSign, FlyMyAd) always take priority in capacity allocation. Above two per year, the model degrades into a dev shop wearing venture-studio branding. We've designed the constraints to prevent that.
A founder who has given a builder 50% upfront cannot raise from a Seed investor without a recap that wipes the builder's stake. Our mitigation: the tiered equity model rarely produces 50/50 cap tables. At the next priced round, our stake converts to a fixed percentage agreed in the term sheet (typically the granted percentage less standard pre-money dilution), preventing recap surprises. Every term sheet is reviewed by your lawyer before signature.
We ship a strong MVP, you fail on sales — equity stake worthless. That risk is real and unavoidable in any equity-for-build model. Mitigation: customer evidence test before term sheet. Founder leverage test before term sheet. The vesting schedule means we lose limited time before the venture is wound down, rather than years. We're choosing concentration over volume specifically to make this risk survivable.
You own the company-specific IP. All code produced during the build is assigned to your company at the point of incorporation, not retained by us. This is critical for your ability to raise future capital — investors will not fund a company whose core IP is owned by a service provider. We retain the right to reuse general-purpose libraries and patterns developed during the build for other portfolio products and future ventures. The line between "reusable library" and "company-specific code" is defined explicitly in the term sheet.
NDAs are weak protection, expose us to claims from every similar pitch we see, and signal inexperience to sophisticated founders. Instead, we offer a mutual non-circumvention agreement before any deep-dive call: we agree not to build your specific concept ourselves if we pass on the deal, and you agree not to take our process, methodology, or proprietary tooling to a competing builder. Cleaner, more enforceable, and more aligned with how venture capital actually works.
09 — Submit a concept

Send us two pages.

No structured form. No deck. No NDA. Send a 2-page Word doc or PDF describing your concept in your own words — and we'll respond within 5 working days.

Why two pages of prose

How you frame your own concept on paper tells us more than any checklist could. We're looking for clarity of thought, evidence of customer contact, and an honest read on what you bring beyond the idea. A good concept doc is the same artefact you'd write for a prospective angel — if you can't write one, you're not ready for either.

What we're looking for

We deliberately won't tell you what to put in it. The structure you choose, the priorities you lead with, the questions you anticipate — that is the signal we're reading.

Two pages. Your words. No template, no diagrams required, no boilerplate. If you find yourself reaching for ChatGPT to fill it in, you've answered the question for both of us.

Email your concept doc

hello @ velocitydev.ai · Response within 5 working days